Do I need prior experience to enroll?

No prior experience is required. The program is designed to guide you from fundamentals to professional-level knowledge.

Will I receive a certificate upon completion?

Yes, upon successful completion you will receive an official certificate from the Barça Innovation Hub.

How long do I have access to the course materials?

You will have access to all course materials for 12 months from the date of enrollment.

In what language is the course delivered?

This program is available in English. All materials and assessments are provided in the selected language.

Sports Entrepreneurship Program: turning ideas into business

Have you got a specific idea to improve the sports industry? Have you detected any problem, need or frustration you would like to address? Do you want to be the lead of the disruptive changes in the sports world? BIHUB’s Sports Entrepreneurship Program is the first global and online entrepreneurship program, developed by experts in the sports industry. This program is aimed at providing guidance, support and tools that seed or early-stage entrepreneurs need in order to develop their business ideas successfully in the sports industry. It is about an introduction program that reviews the basics on innovation and entrepreneurship. It is specifically developed to provide you with the knowledge and the required skills to: - identify an opportunity - design a solution through a creative and distinctive value approach - create and validate the business model - prepare your validation with users - identify and pursue development opportunities By getting a comprehensive education, you will acquire specific tools to increase the chance of success of your projects, validating the proposal with the sports area market and adapting it to its needs.

Category: Sports Management
Level: beginner
Duration: 6 months
Price: 675 EUR

Official courses from Barça Innovation Hub, FC Barcelona's educational arm, with experts who have worked inside the club. Earn an accredited certificate issued by the hub, available across the Middle East and North Africa through Champions Hub, its official partner for the fifth year.

What you will learn

Validating the problem or need to address.
Discovering early adopters of the product or service.
Finding the fit between the product and the market.
Validating the solution through the development of a Minimum Viable Product.
Building multiple versions of the business model through empirical iterations.
Designing customer development strategies.

Course content

Module 1: Vision / Team / Roles
- The entrepreneurial activity
- Definition of the vision
- The work team
- Agile methodologies
Module 2: Value Proposition
- The value proposition: Problem – solution fit
- The customer segment
- Customer development
- Empathising with the customer
Module 3: Validation of the Value Proposition
- The value proposition and the problem - solution fit
- Validation tests and experiments
- Minimum Viable Product
- Market sizes and types
Module 4: Business Model
- Introduction to business model
- Infrastructure
- Costs structure
- Monetization models
Module 5: Product - Market Fit
- Business model patterns
- Key growth metrics
- Cohorts
- Product - Market Fit measurement
Module 6: Exponential Growth
- Sales strategy development
- Funding sources
- Entrepreneurship presentation
- Exponential organizations

Sports Entrepreneurship Program: turning ideas into business