Professional Diploma in Digital Marketing, Sponsorship and Communication in Sports

Immerse yourself in the dynamic world of sports marketing and management with our comprehensive course. Explore foundational concepts in sports marketing, methods, and tools for effective promotion, and learn to craft strategic sports marketing plans. Dive into sports product and service management, from development strategies to execution, and master the art of sports sponsorship—from brand management to closing deals and maximizing sponsorship activation. Delve into communication strategies specific to sports organizations, including media collaboration and crisis management in both traditional and digital realms. Gain insights into sports public relations, online branding, digital marketing strategies, and revenue generation through digital channels and fan engagement initiatives, including eSports and fantasy gaming. This course equips you with the essential skills to thrive in the competitive landscape of sports marketing and management.

  • Category: Marketing & Sponsorship
  • Level: beginner
  • Duration: 8 months
  • Price: 1150 EUR

Official courses from Barça Innovation Hub, FC Barcelona's educational arm, with experts who have worked inside the club. Earn an accredited certificate issued by the hub, available across the Middle East and North Africa through Champions Hub, its official partner for the fifth year.

What you will learn

  • Incorporate marketing as a discipline within the management of sports activities.
  • Analyze, create, and manage sports products and services.
  • Identify and attract brands that invest in the sports market.
  • Take advantage of opportunities to create public events with sports sponsors.
  • Develop an external communication strategy.
  • Enhance the public relations function in sports organizations, identify potential public relations threats, and devise appropriate crisis response strategies executed via traditional and social media to address these issues.
  • Create a digital marketing plan.
  • Build an online brand presence.
  • Develop a communications and content plan.

Course content

  • Module 1: Sport Marketing Pillars
    • Introduction to Sports Marketing
    • Sports Marketing Methods and Tools
    • Creating a Sports Marketing Plan
    • Integration
  • Module 2: Sports Products and Services Management
    • Products and services management
    • Product and services plan execution
    • Product development strategy
    • Integration
  • Module 3: Sports Sponsorship
    • Sport Brand Management
    • Prospecting for Potential Sponsorships
    • Preparation and Closing of a Sponsorship Sale
    • Integration
  • Module 4: Sports Sponsorship Activation
    • Phases of Sponsorship Activation
    • Sponsorship Activation Types and Maximization
    • Key Sponsorship Indicators
    • Integration
  • Module 5: Communication Issues in Sports Organizations
    • Describe the Role of Communication in Sports Organizations
    • The History of Media in Sports Communication and Collaborating with Journalists
    • Constructing Messages for Traditional and Digital Media
    • Create a Communication Strategy to Maximize Impact
  • Module 6: Public Relations in Sports Organizations
    • The Foundation of Sports Public Relations
    • The Changing Landscape of Sports Public Relations: From a Sports-Information Model to an Active Communication Model
    • Sports Public Relations and Crisis Communication
    • Sports Public Relations and Social and Digital Media
  • Module 7: Online Strategy, Branding and Communications
    • Trends, research and digital audit.
    • Digital marketing strategy and online branding
    • Communications
    • Content plan and crisis management
  • Module 8: Revenue Generation and Fan Engagement
    • Data and resource
    • Sources of digital revenue
    • Fan engagement and eSports
    • Fantasy gaming and Growing Attendance Model (GAM)

Professional Diploma in Digital Marketing, Sponsorship and Communication in Sports