Innovation in Sports
The world of sports is changing rapidly. Aspiring entrepreneurs have an opportunity to come up with new products and services that can revolutionize the experiences of fans, athletes, coaches and other participants in the sports ecosystem. Managers of sports institutions have an opportunity to solve their daily problems of running a sports club or winning competitions by using new technologies. Moreover, if they do not innovate, they run a risk of falling behind. In short – innovation – the process of coming up with new revolutionary products, services and solutions is entering the world of sports and becoming an essential part of doing business. Yet, the day-to-day approach to doing business in sports doesn't allow for innovations to flourish. Both the sports entrepreneurs and sports managers need an adequate approach to come up with innovations. The purpose of this course is to learn how to develop new sports products and services, processes and ways of doing business or business models. To do so, we’ll use the most relevant techniques and frameworks from the world of innovation, such as design thinking, business model canvas or portfolio approach. These approaches have been effectively used by innovators in companies such as Apple, Google, P&G, GE, HP, but also at less innovative companies, small companies, NGOs and also in sports.
- Category: Digital & Innovation
- Level: beginner
- Duration: 2 months
- Price: 675 EUR
Official courses from Barça Innovation Hub, FC Barcelona's educational arm, with experts who have worked inside the club. Earn an accredited certificate issued by the hub, available across the Middle East and North Africa through Champions Hub, its official partner for the fifth year.
What you will learn
- Recognize innovation opportunities and generate ideas to seize them.
- Use experimentation and trial & error processes to navigate uncertainty in the innovation process.
- Manage innovation teams and projects, collaborating with internal and external stakeholders.
- Select the right innovation projects, allocate resources effectively, and foster an innovation culture.
Course content
- Module 1: Becoming a Sports Innovator
- Module 1. Innovating in Sports
- Module 2. Understanding the Problem Space
- Module 3. Developing Solution Space
- Module 4. Getting Ready for the Market
- Module 2: Managing Innovation in Sports
- Module 1. Managing an Innovation Projects
- Module 2. Open Innovation in Sports
- Module 3. Managing across Innovation Projects
- Module 4. Resisting Disruption and Improving Experience