Certificate in Sports Marketing and Sponsorship
Currently, the development of a brand for any sporting activity has become one of the central pillars for success both at the sport and the business level. Marketing as a discipline allows us to approach sports with a professional eye from a commercial perspective in order to find and take advantage of all the opportunities that are present in the market. For its part, sponsorship or commercial use of a sports brand is the strategy that clubs, sports organizations, and even athletes use to get funding and resources for their development. Based on the knowledge acquired in this program, Barça Universitas and James Condo will teach you how to plan, coordinate, and develop a marketing proposal, whether it be for a club, an event, or an athlete.
- Category: Marketing & Sponsorship
- Level: beginner
- Duration: 4 months
- Price: 675 EUR
Official courses from Barça Innovation Hub, FC Barcelona's educational arm, with experts who have worked inside the club. Earn an accredited certificate issued by the hub, available across the Middle East and North Africa through Champions Hub, its official partner for the fifth year.
What you will learn
- Incorporate marketing as a discipline within the management of sports activities.
- Analyze, create and manage sports products and services.
- Identify and attract brands that invest in the sports market.
- Take advantage of opportunities to create public events with sports sponsors.
Course content
- Module 1: Sport Marketing Pillars
- Introduction to sports marketing
- Sports marketing methods and tools
- Creating a sports marketing plan
- Integration
- Module 2: Sports Sponsorship
- Sports brand management
- Finding potential sponsors
- Preparing and closing a sponsorship sale
- Integration
- Module 3: Sports Sponsorship Activation
- Activation of sponsorship
- Types of activation
- Key sponsorship indicators
- Integration
- Module 4: Sports Products and Services Management
- Management of products and services
- Executing the products and services plan
- Products development strategy
- Integration