Do I need prior experience to enroll?

No prior experience is required. The program is designed to guide you from fundamentals to professional-level knowledge.

Will I receive a certificate upon completion?

Yes, upon successful completion you will receive an official certificate from the Barça Innovation Hub.

How long do I have access to the course materials?

You will have access to all course materials for 12 months from the date of enrollment.

In what language is the course delivered?

This program is available in English. All materials and assessments are provided in the selected language.

Certificate in Social Media in Sports

Social Media has become a major force in the Sports Industry. Athletes, Clubs, Leagues and Federations using official profiles to distribute their message to fan communities around the world. Social Media Platforms, such as Facebook, Instagram, Twitter and YouTube are often the first choices for updates, news and entertainment across all Sports. This Certification Course is uniquely designed and fully dedicated for the sports industry profession, who would like to impact and evolve the fan and user experience. The course will provide you with all the basics of the evolution, to gain the full knowledge and understanding of its strategic value, enable you to build your own social media strategy, determine platform roles, features and functionalities and responsibilities. The course equips you with relevant insights into monitoring skills, sports organisational workflow and process management. The pragmatic, hands-on course concludes with social media marketing, monetisation and key performance benchmarking and is a state of the art, fully designed for the participants to enhance its experience and mindset in Social Media Management by concluding these course program.

Category: Marketing & Sponsorship
Level: beginner
Duration: 4 months
Price: 675 EUR

Official courses from Barça Innovation Hub, FC Barcelona's educational arm, with experts who have worked inside the club. Earn an accredited certificate issued by the hub, available across the Middle East and North Africa through Champions Hub, its official partner for the fifth year.

What you will learn

Understand the Social Media Evolution in Sports
Develop Shortterm Goals and longterm Objectives
Monitoring & Data are key to your success
Learn how Social Media Marketing benefits entire organization

Course content

Module 1: Social Media Evolution in Sports
- How did Social Media reach this relevance in Sports?
- Which platforms have been around?
- Information to Infotainment to Entertainment – the Content evolution
- From Athlete to Clubs, Leagues and Federations – The organizational impact of Social Media
Module 2: Social Media Conceptional Strategy
- Identify Short Term Goals and Long Term Objectives
- Develop Social Media Platform roles for your Communication & Marketing Mix
- Content Planning – Why it's crucial to plan ahead?
- Other Departments Requirements – Social Media benefits overall organisation
Module 3: Social Media Monitoring
- Why Monitoring and Data is important? Learn about cultural audience demands
- How data enables your strategy, workflow and efficiency?
- Negative Impact and Crisis – How Monitoring will benefit?!
- Sponsorship Monitoring – Deliver Insights and Reports to external partners
Module 4: Social Media Marketing and Monetisation
- Basic Understanding of Social Media Marketing and Monetisation
- How to develop content assets and campaigns on Social Media for Sponsors?
- Segmentation and Geographical Sponsorships – How Social Media creates new opportunities
- Best Practice Examples of Social Media Campaigns and Sponsorships

Certificate in Social Media in Sports