Certificate in Monetising strategies for sport
With the international sport industry developing faster than ever, the financial needs of sport organisations have been undoubtedly multiplying exponentially. Alongside and in response to this need, we also see the multiplication of opportunities for sportorganisations to further generate and maximise their revenue, through the exploration, development and application of various contemporary and novel monetising strategies.In this certificate we offer a broad and thorough examination of the monetising strategies adopted by sport organisations, including all customer focused, business focused and alternative revenue generation strategies used within the sport industry. Professionals working or aiming to work withing sport clubs, sport governing bodies, and marketing or commercial agencies undertaking this certificate can learn how to capitalise on sport fans’, businesses’ and other organisations’ relationship and interest in sport in order to further grow the sport organisations, utilise their assets and maximise their potential in generating revenue.
- Category: Sports Finance & Law
- Level: beginner
- Duration: 4 months
- Price: 675 EUR
Official courses from Barça Innovation Hub, FC Barcelona's educational arm, with experts who have worked inside the club. Earn an accredited certificate issued by the hub, available across the Middle East and North Africa through Champions Hub, its official partner for the fifth year.
What you will learn
- Understanding of the monetization landscape and potential of the sports ecosystem.
- Ability to critically evaluate how sport can utilize their relationship with other organizations.
- Capacity to identify creative opportunities for the maximization of revenue.
- Skill of strategic thinking in capitalizing on fans’ relationship with sports.
Course content
- Module 1: Customer Focused Monetization Strategies
- Revenue models for sport organizations – How do sport entities make money
- Ticketing strategies – Utility vs profit maximization
- Ticketing decisions – Pricing strategies
- Merchandising – Licensing agreements and the value of licensed products
- Module 2: Business Focused Monetization Strategies
- Sponsorship the pros – The financial benefits of sponsorship deals
- Sponsorship the cons – The financial pitfalls of sponsorship deals
- Broadcasting rights – Monetizing a symbiotic relationship
- New broadcasting strategies – Monetizing new and social media
- Module 3: Alternative Revenue Sources for Sport Organizations
- State funding – Local, national, and international funding strategies
- Revenue sources for non-commercialized sport – Novel revenue strategies for smaller sport organizations
- Brand extensions – Monetizing the sport brand
- Economies of scale and cross-promotion – Horizontal and vertical integration & listing
- Module 4: Fan Monetization Strategies
- Fan engagement – Why fans love to pay for sports
- Fan memberships – Monetizing exclusivity and demand
- Offline and online communities – Gaining from fan loyalty
- New online fan spaces – Current and future monetizing trends