Certificate in Communication in Sports Organizations
In this course, which is targeted at both new and established managers, Jimmy Sanderson and Sean D. Williams will teach the essential skills for managing the most relevant external communication tasks of their sports organizations in order to communicate effectively with their diverse audiences and achieve positive results.
- Category: Marketing & Sponsorship
- Level: beginner
- Duration: 4 months
- Price: 675 EUR
Official courses from Barça Innovation Hub, FC Barcelona's educational arm, with experts who have worked inside the club. Earn an accredited certificate issued by the hub, available across the Middle East and North Africa through Champions Hub, its official partner for the fifth year.
What you will learn
- Complete most fundamental communication tasks on their own when a dedicated communications staff does not exist.
- Manage the work of communications teams when the organization employs professional communicators.
Course content
- Module 1: Communication Issues in Sports Organizations
- Describe the Role of Communication in Sports Organizations
- Explain the Evolution of Sports Communication and Describe Effective Collaboration with Journalists
- Constructing Messages for Traditional and Digital Media
- Create a Communication Strategy to Maximize Impact
- Module 2: Social Media Strategies in Sports Organizations
- Social Media and the Changing Organizational Environment
- Social Media Content and Engaging Audiences
- Social Media and Organizational Governance
- Social Media Strategies
- Module 3: Public Relations in Sports Organizations
- The Foundation of Sports Public Relations
- The Changing Landscape of Sports Public Relations: From a Sports-Information Model to an Active Communication Model
- Sports Public Relations and Crisis Communication
- Sports Public Relations and Social and Digital Media
- Module 4: Marketing in Sports Organizations
- Sport Marketing and Branding
- Sports Marketing and Digital and Social Media
- Sponsorship and Sales
- Create a Successful Marketing Plan